Many websites use HTTP. However, baông chồng in năm trước, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered lớn use HTTPS.

As an incentive sầu for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that did not switch over by giving an edge to competitors that did.

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Now you’re probably wondering – why is it so important that you switch over to HTTPS? Is it really worth the hassle lớn bởi vì so? What even is the difference between HTTP. and HTTPS?

Will using one over the other affect your SEO efforts at all? The following guide will break everything down for you, not only answer these common questions but giving you a much better understanding of HTTP vs HTTPS in general.

Here’s a quiông xã đoạn phim summarizing the points if you’re in a rush:

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1) HTTP vs HTTPS: Understanding The Basics

The first thing that we should go over is what HTTPhường và HTTPS actually are. It’s going to be difficult khổng lồ understand the impact of switching from one lớn the other or how to lớn choose between HTTPhường vs. HTTPS without a general understanding of both.

What Is HTTP?


HTTPhường stands for Hypertext Transfer Protocol. At it’s most basic, it allows for the communication between different systems. It’s most commonly used to lớn transfer data from a website hệ thống khổng lồ a browser in order khổng lồ allow users to lớn view website pages. It’s the protocol that was used for basically all early websites.

What Is HTTPS?


HTTPS stands for Hypertext Transfer Protocol Secure. The problem with the regular HTTPhường protocol is that the information that flows from server lớn browser is not encrypted, which means it can be easily stolen. HTTPS protocols remedy this by using an SSL (secure sockets layer) certificate, which helps create a secure encrypted connection between the hệ thống và the browser, thereby protecting potentially sensitive sầu information from being stolen as it is transferred between the VPS and the browser.

What is the main difference between HTTPhường and HTTPS?


The most important difference between the two protocols is the SSL certificate. In fact, HTTPS is basically an HTTP protocol with additional security. However, this additional security can be extremely important, especially for websites that take sensitive sầu data from its users, such as credit thẻ information and passwords.


How vì HTTPS works? The SSL certificate encrypts the information that users supply to the site, which basically translates the data into lớn a code. Even if someone manages to steal the data being communicated between the sender và the recipient, they would not be able khổng lồ underst& it due lớn this encryption.

But in addition lớn adding that extra layer of security, HTTPS is also secured via TLS (Transport Layer Security) protocol. TLS helps provide data integrity, which helps prsự kiện the transfer of data from being modified or corrupted, và authentication, which proves to lớn your users that they are communicating with the intended trang web.

Users can identify whether a site uses HTTPS protocol by the website address. The very first part of the web address (before the “www”) indicates whether the site uses HTTP or HTTPS protocols.

So, lớn recap, the difference between HTTPhường vs HTTPS is simply the presence of an SSL certificate. HTTP doesn’t have SSL và HTTPS has SSL, which encrypts your information so your connections are secured. HTTPS also has TLS (Transport Layer Security) protocol that HTTP lacks. HTTPS is more secure than HTTP..

2) Which is better, HTTP. or HTTPS?

If you’re looking at the main difference between HTTP và HTTPS, HTTPS obviously has a big advantage. After all, wouldn’t you want your site khổng lồ be as secure as possible? The thing is, if you don’t have an e-commerce page & you’re not accepting potentially sensitive information from your website’s visitors, then you might be thinking that switching over khổng lồ an HTTPS site isn’t that necessary & that doing so is a bigger hassle than it’s worth.

However, the security advantage isn’t the only benefit of using HTTPS. In fact, switching over to lớn HTTPS can over up boosting your SEO efforts as well. The following are a few ways in which HTTPS can help khổng lồ improve your SEO:

Increase Your Website Rankings


If you are wondering, is HTTPS good for SEO? Heck yeah, HTTPS matters khổng lồ SEO!

Because besides the fact that Google itself has announced that sites switched khổng lồ HTTPS will receive a small bump in rankings, doing so can lead lớn you website’sranking boost over time in any sự kiện because visitors will be more likely lớn browse through sites that they know are secure.

If your website is new, you can read our guide here on how to increase your website rankings immediately with SEO.

Preserve sầu Referrer Data


Also, the use of an HTTPS site makes Google Analytics more effective. This is because the security data of the trang web that referred lớn you are saved with the use of HTTPS – it’s not with HTTPhường sites. With HTTPhường sites, referral sources will just appear as “direct traffic”. This gives HTTPS a big advantage for SEO in itself.

Build Trust With Visitors


Because an HTTPS site encrypts all communication, visitors will have protection on not only their sensitive information, lượt thích passwords & credit thẻ information, but also their browsing history. Knowing that they will retain their privacy while browsing your site and knowing that anything that they download, sign up for or purchase won’t put them at risk due lớn a laông chồng of security is going to lớn help you lớn build trust, which is vital to lớn capturing leads và closing sales.

Additionally, HTTPS protects your site from security breaches, which can end up damaging your reputation and even costing you money if they vày occur.

Eligibility for Creating AMP. Pages


If you want lớn be able to use AMPhường (Accelerated Smartphone Pages), then you’ll need lớn have HTTPS.

AMPhường was created by Google as a way to load nội dung onto Smartphone devices at a much faster rate. At its core, AMPhường is kind of lượt thích a stripped-down HTML. AMP.. nội dung is featured prominently on Google’s SERPs to create a better Mobile experience for smartphone & tablet users.

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If creating a mobile-friendly trang web is important khổng lồ you (and it should be, considering the increasing importance of mobile search rankings and local SEO), then switching to HTTPS is a must.

3) SEO Concerns When Switching To HTTPS

While there are many benefits lớn switching over from HTTP.. lớn HTTPS, there are still a few potential problems that you could run into when doing so. The following are some of the tips you should be sure to lớn keep in mind when switching over khổng lồ HTTPS to lớn prevent potential SEO-related issues:

Insize Google that you have sầu switched from HTTP khổng lồ HTTPS.There’s not some kind of automatic notification that lets them know when you’ve switched, which means that the rankings boost that they have promised may not occur until they crawl your site again. That can take a while unless you notify them yourself right away.There are several certificates other than the SSL certificate.These include Single Domain, Multiple Domain, and Wildcard SSL certificates. A Single Domain certificate is issued for one tên miền or subdomain. A Multiple Domain certificate, which is also known as a Unified Communications certificate, lets you secure a primary domain name name và upwards of 99 additional Subject Alternative sầu Names. Wildcard certificate allows you khổng lồ secure your trang web URL as well as unlimited subdomains.Make sure you use relative sầu URLs for any resources.This is to lớn reside on the same secure domain và protocol relative URLs for all other domains.Make sure that you’re not preventing Google from crawling your HTTPS site.If they are unable to access your robots.txt. khổng lồ get clear instructions on crawling through your site, it could kết thúc up hurting your ability to improve your SEO, thereby hurting your potential search ranking. This generally happens if you forget to update your test VPS to lớn allow bots.Make sure that you allow search engines lớn index your pages.You have sầu the option of discouraging tìm kiếm engines from doing this, but this could damage your SEO efforts since your page rankings will then be wiped out – & it could take a while for you khổng lồ regain them.Be vigilant about tracking your migration from HTTP lớn HTTPS.You can vì this by using Google Webmaster Tools & other analytics software lớn ensure that everything goes smoothly. Also useful to catch any issues as soon as possible so that they don’t end up hurting your SEO.

4) Process Of Changing From HTTPhường To HTTPS


How khổng lồ switch khổng lồ HTTPS?

Now that you understand the benefits of switching to HTTPS & how lớn avoid any issues while migrating, it’s time lớn actually switch from HTTP.. lớn HTTPS. The process of switching khổng lồ HTTPS may take a number of steps to accomplish, but overall, it’s actually not that difficult – just a little bit time-consuming. The following are the steps that you will need to lớn take in order to lớn switch to HTTPS:


It may take a while to get your site completely migrated lớn HTTPS, but it’s worth it in the end. Just make sure that you check all of the link throughout your site lớn make sure that they are properly updated or else they will break after migration.


You want your trang web lớn be secure for a number of reasons. Not only vày you want khổng lồ protect potentially sensitive information, but you’ll want khổng lồ make sure that your visitors are comfortable browsing through your site.

These reasons alone are a good reason khổng lồ switch from HTTP. to HTTPS. However, when you consider the effect that switching lớn HTTPS will have on your SEO, it becomes a no-brainer.

If you have sầu yet to switch your website to HTTPS, then you should take the time to vì so. Yes, there are a number of steps involved, but the effort it will take is well worth the result.

HTTPS has already become the standard protocol, which means that the longer that you hesitate, the more of a chance there is that you’ll fall behind your competition.

If you have sầu already switched your trang web to HTTPS, know that this is only just a beginning khổng lồ building your website SEO.

Then again, HTTPS setup is only one of the factors affecting your ranking. You also have lớn look at how your content và website fare against the Top trăng tròn pages ranking in the SERPs.

The latest key that determines if your website or nội dung ranks for your keywords is if it is relevant to lớn your context.

This is driven by Google’s lachạy thử implementation of word2vecthat looks khổng lồ improve sầu performance in NLP. However, these high dimensionalword vectorshave been very difficult lớn interpret manually.

The best we could do is to lớn analyze your trang web content against the current top 10 rankings for the từ khoá and see if there is any content gap or relevant information missing from our own.

This was our bid in answering if the contenttruly answersthe search intent.But now, we can actually analyze our content’s Word Vector usingBiQ’s Content Intelligence.

It actually provides real-time content analysis and compare your content against the Top 10 rankings for your keyword & let you discover the areas you can improve sầu and optimize.


Besides, it’s easy to lớn use. Just paste your target từ khoá và URL page and you will be able to identify the most critical on-page SEO issues on your nội dung and fix them with the optimization suggestions to lớn get the traffic that your nội dung truly deserves. 


Explore and see how much your content score with BiQ’s Content Intelligence.

Before anything, it’s time for a đánh giá. Are you clear about the differences between HTTP vs HTTPS và its SEO benefits now? Spover 5 minutes on our SEO Quiz khổng lồ test out your skills to lớn make sure you’re on the right track! Test Your SEO Knowledge –